SAS Provides Leading Customer Data Platform Capabilities
The SAS Customer Intelligence 360 customer data platform provides a wealth of features to help marketers and customer experience specialists personalize the customer journey.
See this infographic for an at-a-glance of main SAS CDP features as well as customer results and testimonials.
What is SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is designed to connect existing data and provide identity resolution, enabling a comprehensive 360-degree view of customers both online and offline. It incorporates analytics and customer journey optimization to enhance engagement and improve marketing effectiveness.
How can SAS CI360 help reduce marketing costs?
SAS CI360 helps reduce marketing campaign costs by optimizing offers, which has led to a 50% reduction in costs for a bank. The platform's automation capabilities allow businesses to activate data more efficiently, leading to significant savings.
What benefits do customers experience with SAS CI360?
Organizations using SAS CI360 have reported various benefits, including a 30% improvement in customer retention for retailers and a triple-digit ROI for automated marketing campaigns at a community bank. Additionally, real-time campaigns have helped a telecom provider grow mobile subscribers by 5%.
SAS Provides Leading Customer Data Platform Capabilities
published by Verge Innovation
Verge Innovation anticipates change and solves IT challenges with the agility organizations need to thrive. With a proven track record of successful technology implementations, our seasoned consultants deliver results-driven solutions spanning cybersecurity training, managed services (MSP), cloud modernization, eLearning design, Salesforce solutions, and data analytics.
Our offerings enable organizations to:
-
Build resilient IT infrastructures that scale with growth
-
Deliver immersive training programs that boost workforce readiness
-
Streamline operations through cloud and process automation
-
Enhance business intelligence and decision-making with actionable data
We partner with organizations of all sizes — from fast-paced startups to public-sector agencies and established enterprises — reshaping IT operations into future-ready practices.
At Verge Innovation, we’re not just a vendor; we are the transformative force in your IT and training journey.