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Creating Meaningful Data-driven Customer Journeys
Customer experience is the most important element of marketing and retention for consumer-packaged goods (CPG) companies. Advanced analytics is helping many CPG firms gain insights and enhance their customers' experience. Read this whitepaper from the Enterprise Strategy Group (ESG) to learn the challenges and opportunities in modern digital marketing, and what to look for in a customer intelligence platform.
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Enhancing customer experience is crucial for organizations as it directly impacts their marketing and sales initiatives. With customers having more buying power and access to information than ever before, organizations must invest in superior customer experiences to attract and retain customers. According to TechTarget’s Enterprise Strategy Group, 53% of organizations are still in the early stages of developing their customer experience strategies.
Role of Analytics in Customer Engagement
Analytics play a vital role in customer engagement by providing insights that help organizations understand customer preferences, behaviors, and expectations. These insights enable brands to create personalized experiences and optimize their marketing strategies. The ESG research indicates that 49% of organizations are increasing their investments in customer analytics to enhance their customer experience strategies.
Challenges in Digital Marketing
Organizations encounter several challenges in modern digital marketing, including the complexity of marketing technology stacks and the need for responsible data handling. As customer expectations rise, brands must ensure that their marketing solutions are designed to foster trust and loyalty. Additionally, cybersecurity threats pose significant risks to maintaining customer trust, making it essential for organizations to prioritize secure and responsible data practices.
Creating Meaningful Data-driven Customer Journeys
published by Verge Innovation
Verge Innovation anticipates change and solves IT challenges with the agility organizations need to thrive. With a proven track record of successful technology implementations, our seasoned consultants deliver results-driven solutions spanning cybersecurity training, managed services (MSP), cloud modernization, eLearning design, Salesforce solutions, and data analytics.
Our offerings enable organizations to:
Build resilient IT infrastructures that scale with growth
Deliver immersive training programs that boost workforce readiness
Streamline operations through cloud and process automation
Enhance business intelligence and decision-making with actionable data
We partner with organizations of all sizes — from fast-paced startups to public-sector agencies and established enterprises — reshaping IT operations into future-ready practices.
At Verge Innovation, we’re not just a vendor; we are the transformative force in your IT and training journey.
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